Advertisement providing system and method

ABSTRACT

Provided are an advertisement providing system and method. The advertisement providing method acquires information on a user interaction, acquires a second advertisement schedule which is generated by rescheduling a first advertisement schedule on the basis of the information on the user interaction, and provides an advertisement according to the second advertisement schedule.

CROSS-REFERENCE TO RELATED PATENT APPLICATION

This application claims the benefit of Korean Patent Application No.10-2010-0125660, filed on Dec. 9, 2010, in the Korean IntellectualProperty Office, the disclosure of which is incorporated herein in itsentirety by reference.

BACKGROUND

1. Field

Exemplary embodiments relate to an advertisement providing system, andmore particularly, to an advertisement providing method and system,which use a Large Format Display (LFD) device installed indoors.

2. Description of the Related Art

A method of providing advertisements with an indoor Large Format Display(LFD) is currently in use, but the method merely provides advertisementsaccording to a predetermined advertisement schedule or provides onlyindoor geographic information using a simple image map. That is, themethod provides advertisements according to a unilateral advertisementschedule that has been set in the LFD, irrespective of a user's interestin an indoor Point Of Interest (POI).

SUMMARY

Exemplary embodiments provide an advertisement providing method andsystem, which provide an advertisement with an advertisement displaydevice installed indoors, by changing a display mode to an indoor spacemodel display mode to provide Point Of Interest (POI) information suchas indoor shops and facilities when a user's request is inputted, andthen adjusting an advertisement schedule on the basis of the searchedand selected records of the user, and thus, provide an efficientadvertisement suitable for the user's preference.

According to an aspect of exemplary embodiments, there is provided anadvertisement providing method in an advertisement display device,including: acquiring information on a user interaction; acquiring asecond advertisement schedule which is generated by rescheduling a firstadvertisement schedule on the basis of the information on the userinteraction; and providing an advertisement according to the secondadvertisement schedule.

The advertisement providing method may further include: providing anadvertisement according to the first advertisement schedule; andchanging a display mode to an indoor space model display mode, whereinthe information on the user interaction is obtained by recording theuser interaction in the indoor space model display mode.

The acquiring of a second advertisement schedule may include: loggingthe user interaction in the indoor space model display mode to sendlogging information to an advertisement providing server; and receivingthe second advertisement schedule from the advertisement providingserver.

The information on the user interaction may include at least oneinformation on point of interest which is selected by the user until theindoor space model display mode is ended.

According to another aspect of exemplary embodiments, there is provideda computer-readable storage medium storing a program for executing anadvertisement providing method in an advertisement display device,executing: acquiring information on a user interaction; acquiring asecond advertisement schedule which is generated by rescheduling a firstadvertisement schedule on the basis of the information on the userinteraction; and providing an advertisement according to the secondadvertisement schedule.

According to another aspect of exemplary embodiments, there is providedan advertisement providing method in an advertisement providing server,including: receiving logging information on a user interaction from anadvertisement display device; generating a second advertisement scheduleby rescheduling a first advertisement schedule on the basis of theinformation on the user interaction; and sending the secondadvertisement schedule to the advertisement display device.

The advertisement providing method may further include sending indoorspace model data when the advertisement display device requests data fordisplaying an indoor space model, wherein the information on the userinteraction includes at least one information on a point of interestwhich is selected by the user in the indoor space model display modeusing the indoor space model data.

The generating of a second advertisement schedule may include: analyzingthe logging information to calculate a frequency of Point Of Interest(POI) use; and realigning a providing order of advertisements which areincluded in the first advertisement schedule, according to the frequencyof POI use.

The generating of a second advertisement schedule may include: analyzingthe logging information to calculate a frequency of POI use; andchanging priorities of advertisements which are included in the firstadvertisement schedule, according to the frequency of POI use.

According to another aspect of exemplary embodiments, there is provideda computer-readable storage medium storing a program for executing anadvertisement providing method in an advertisement providing server,executing: receiving logging information on a user interaction from anadvertisement display device; generating a second advertisement scheduleby rescheduling a first advertisement schedule on the basis of theinformation on the user interaction; and sending the secondadvertisement schedule to the advertisement display device.

According to another aspect of exemplary embodiments, there is providedan advertisement providing method in an advertisement display device,including: receiving destination information from at least one mobiledevice; determining one of the at least one mobile device as anadvertisement target; and providing an advertisement corresponding todestination of the advertisement target.

The advertisement providing method may further include receiving atleast one of position information and moving direction information fromthe at least one mobile device, wherein the determining of anadvertisement target includes analyzing visibility for advertisementdisplay on the basis of the received position information and movingdirection information, and determining the advertisement target base onthe analyzed visibility.

The providing of an advertisement may include determining anadvertisement to be provided according to a destination category of theadvertisement target.

The providing of an advertisement to be provided may include determiningthe advertisement to be provided in further consideration of a currenttime.

According to another aspect of exemplary embodiments, there is provideda computer-readable storage medium storing a program for executing anadvertisement providing method in an advertisement display device,executing: receiving destination information from at least one mobiledevice; determining one of the at least one mobile device as anadvertisement target; and providing an advertisement corresponding todestination of the advertisement target.

According to another aspect of exemplary embodiments, there is providedan advertisement providing method using a mobile device, including:sensing a peripheral advertisement display device; measuring a currentposition and moving direction of the mobile device; and sendingdestination information and information of the measured current positionand moving direction to the advertisement display device.

The advertisement providing method may further include performing routeguidance to the destination.

The information sent to the advertisement display device may be used inadvertisement scheduling of the advertisement display device.

According to another aspect of exemplary embodiments, there is provideda computer-readable storage medium storing a program for executing anadvertisement providing method using a mobile device, executing: sensinga peripheral advertisement display device; measuring a current positionand moving direction of the mobile device; and sending destinationinformation and information of the measured current position and movingdirection to the advertisement display device.

Information sent to the advertisement display device may be used inadvertisement scheduling of the advertisement display device.

BRIEF DESCRIPTION OF THE DRAWINGS

The above and other features and advantages of the present inventionwill become more apparent by describing in detail exemplary embodimentsthereof with reference to the attached drawings in which:

FIG. 1 is a block diagram illustrating an advertisement providing systemaccording to an embodiment;

FIG. 2 is a flowchart illustrating an advertisement providing method inan advertisement display device, according to another embodiment;

FIG. 3 is a flowchart illustrating an advertisement providing method inan advertisement display device, according to another embodiment;

FIG. 4 is a flowchart illustrating an advertisement providing method inan advertisement providing server, according to another embodiment;

FIG. 5 is a flowchart illustrating an advertisement providing method inan advertisement providing server, according to another embodiment;

FIG. 6 is a diagram illustrating a structure of a Point Of Interest(POI) data record;

FIG. 7 is a diagram illustrating a structure of an advertisement datarecord;

FIG. 8 is a diagram illustrating a structure of logging data record;

FIG. 9 is a diagram illustrating a structure of advertisement scheduledata record;

FIG. 10 is a flowchart illustrating an advertisement providing method inan advertisement display device, according to another embodiment;

FIG. 11 is a flowchart illustrating an advertisement providing method inan advertisement display device, according to another embodiment;

FIG. 12 is a flowchart illustrating an advertisement providing methodusing a mobile device, according to another embodiment; and

FIG. 13 is a diagram illustrating advertisement scheduling based on ascreen direction of a Large Format Display (LFD) and moving directionsof user terminals.

DETAILED DESCRIPTION OF EXEMPLARY EMBODIMENTS

Hereinafter, embodiments of the present invention will be described withreference to the accompanying drawings.

FIG. 1 is a block diagram illustrating an advertisement providing systemaccording to an exemplary embodiment.

Referring to FIG. 1, an advertisement providing server 110 provides datanecessary for displaying an advertisement and an indoor space model toan advertisement display device 100. The advertisement display device100 provides advertisement service and indoor space model service to auser with data that is received from the advertisement providing server110. The advertisement display device 100 sends information, which isobtained by logging a user's interaction in an indoor space modeldisplay mode, to the advertisement providing server 110. Theadvertisement providing server 110 analyzes the logged information andapplies the analyzed information to a next advertisement schedule.

The advertisement display device 100 includes a display unit 102 fordisplaying an advertisement and an indoor space model, a storage unit103 for storing an advertisement schedule, advertisement data and indoorspace model data that are received from the advertisement providingserver 110 and the information that is obtained by logging the user'sinteraction, and a communication unit 104 for communicating with theadvertisement providing server 110. The advertisement display device 100may receive the user's input or gesture with a touch screen that isdisposed in the display unit 102. Alternatively, the advertisementdisplay device 100 may include a camera, and sense the user's gesturewith the camera. Moreover, the advertisement display device 100 includesa control unit 101 that controls the elements of the advertisementdisplay device 100 to provide an advertisement and an indoor spacemodel, and logs the user's interaction. The control unit 101 receivesthe advertisement schedule, the advertisement data and the indoor spacemodel data from the advertisement providing server 110 through thecommunication unit 104, and sends the logging information to theadvertisement providing server 110. The advertisement providing displaydevice 100 may be a Large Format Display (LFD), but it is not limitedthereto.

The advertisement providing server 110 includes a communication unit 112for communicating with the advertisement display device 100, a storageunit 113 for storing the advertisement schedule, the advertisement dataand the indoor space model data, and a control unit 111 that controlsother elements, and generates and changes the advertisement schedule.The indoor space model provided by the advertisement providing server110 may be a Three-Dimensional (3D) indoor space model, but it is notlimited thereto.

FIG. 2 is a flowchart illustrating an advertisement providing method inthe advertisement display device 100, according to another exemplaryembodiment.

Referring to FIG. 2, the advertisement display device 100 acquiresinformation on a user's interaction in operation 200. The advertisementdisplay device 100 may provide an advertisement or operate in anadvertisement mode according to a first advertisement schedule at aninitial stage, and then when the advertisement display device 100 sensesa user being near or receives a mode change request from the user, itmay change a display mode to an indoor space model display mode forproviding Point Of Interest (POI) information of an indoor space. Theinformation on the user's interaction may be one that is obtained bylogging the user's interaction in the indoor space model display mode.In operation 202, the advertisement display device 100 acquires a secondadvertisement schedule that is generated by rescheduling the firstadvertisement schedule on the basis of the information on the user'sinteraction. In operation 204, the advertisement display device 100provides an advertisement according to the second advertisementschedule. Therefore, an advertisement based on the first advertisementschedule for a plurality of unspecified users is changed to anadvertisement based on the second advertisement schedule that hasapplied the user's preference, and the changed advertisement isprovided. The first and second advertisement schedules may be receivedfrom the advertisement providing server 110, but they are not limitedthereto. The control unit 101 of the advertisement display device 100may autonomously generate and change the first and second advertisementschedules.

FIG. 3 is a flowchart illustrating an advertisement providing method inthe advertisement display device 100, according to another exemplaryembodiment.

Referring to FIG. 3, the advertisement display device 100 downloads anadvertisement schedule from the advertisement providing server 110 inoperation 300. In operation 302, subsequently, the advertisement displaydevice 100 displays an advertisement according to the downloadedadvertisement schedule. In operation 304, the advertisement displaydevice 100 monitors whether a user inputs a gesture that requests achange to an indoor space model display mode with a touch screen orinputs to a gesture sensing unit corresponding to an input unit thereof.In operation 306, when the change to the indoor space model display modeis requested, the advertisement display device 100 downloads indoorspace model data from the advertisement providing server 110 anddisplays the downloaded data. In operation 308, the advertisementdisplay device 100 logs a POI list that has been selected or searched asan item of interest by the user in the indoor space model display mode.

When a gesture that commands the advertisement display device 100 to endthe indoor space model display mode is sensed in operation 310, and theadvertisement display device 100 sends currently-recorded logginginformation regarding the use of POI to the advertisement providingserver 110 in operation 312. In the embodiment, a gesture for requestingthe change or end of a mode may include an action that touches a portionof a display screen, and a certain action near the advertisement displaydevice 100. When ending the indoor space model display mode andthereafter providing advertisement service again, the advertisementdisplay device 100 downloads a new advertisement schedule that hasapplied the POI use logging information from the advertisement providingserver 110 and displays an advertisement according to the newadvertisement schedule.

FIG. 4 is a flowchart illustrating an advertisement providing method inthe advertisement providing server 110, according to another exemplaryembodiment.

Referring to FIG. 4, when the advertisement providing server 110receives logging information on a user's interaction from theadvertisement display device 100 in operation 400, it analyzes thelogging information to reschedule the existing first advertisementschedule and thus generates a second advertisement schedule in operation402. The generated second advertisement schedule is sent to theadvertisement display device 100 in operation 404. The logginginformation on the user's interaction may be received at a time when theadvertisement display device 100 ends an indoor space display mode. Theindoor space display mode is one where the advertisement display device100 operates in an advertisement mode for providing an advertisementaccording to the first advertisement schedule and then provides POIinformation of an indoor space to the user according to the user'srequest. The advertisement display device 100 logs the user'sinteraction that is generated while operating in the indoor spacedisplay mode, and provides the logged information to the advertisementproviding server 110 for advertisement rescheduling.

FIG. 5 is a flowchart illustrating an advertisement providing method inthe advertisement providing server 110, according to another exemplaryembodiment.

Referring to FIG. 5, the advertisement providing server 110 waits foraccess to the advertisement display device 100, which in this exemplaryembodiment is an LFD, in operation 500, and then when the LFD requestsnetwork access and access is completed in operation 502, theadvertisement providing server 110 provides service corresponding to therequest of the LFD. When the LFD requests advertisement scheduleinformation in operation 504, the advertisement providing server 110sends the advertisement schedule information to the LFD in operation506. When the LFD requests an indoor space model in operation 508, theadvertisement providing server 110 sends data for displaying the indoorspace model in operation 510. When logging information regarding the useof POI is received from the LFD in operation 511, the advertisementproviding server 110 calculates the frequency of POI use that isincluded in the logging information and changes a current advertisementschedule to generate a new advertisement schedule according to thecalculated result, in operation 512. The operations 500 to 512 areperformed repeatedly until the advertisement providing server 110 endsoperation in operation 514. Subsequently, when an advertisement scheduleis requested in operation 504, the advertisement providing server 110sends a rescheduled advertisement schedule, which has applied the use ofPOI, to the LFD.

FIG. 6 illustrates a structure of a POI data record.

Referring to FIG. 6, the advertisement providing server 110 manages aplurality of POI information by using the POI data record that includesan identifier (ID) 600 for identifying a POI, a POI position 601 in anindoor space model, a POI category 602, and a POI description 603including a detailed description on other POIs. According to exemplaryembodiments, the advertisement display device 100 may store the POI datarecord. In embodiments that are illustrated in FIGS. 10 to 13, theadvertisement display device 100 may schedule an advertisement on thebasis of information of the POI data record.

FIG. 7 illustrates a structure of an advertisement data record.

Referring to FIG. 7, the advertisement providing server 110 manages anadvertisement data record that includes an ID 700 for identifying anadvertisement and advertisement information 701 such as an image or amoving image corresponding to the advertisement, and provides theadvertisement data record to the LFD.

FIG. 8 illustrates a structure of a logging data record.

Referring to FIG. 8, logging information regarding the use of POI, whichis provided from the advertisement display device 100 to theadvertisement providing server 110 when a specific user ends a search ofPOI's in an indoor space model, includes a logging time 800, POI count801 searched or selected by the user, and POI IDs 802 searched orselected by the user.

FIG. 9 illustrates a structure of an advertisement schedule data record.

Referring to FIG. 9, the advertisement providing server 110 generates anadvertisement schedule that defines the display order of advertisementsand provides the generated schedule to the advertisement display device100. The advertisement schedule data record includes a schedule ID 900,an advertisement ID 901, a POI category 902 associated with acorresponding advertisement, priority 903 of the correspondingadvertisement, and a POI schedule ID 904 to be displayed subsequently.The advertisement schedule data record is implemented in a linked listtype. When the advertisement providing server 110 receives POI uselogging information, it parses the received information, and thereafteradjusts the priority 903 of the advertisement schedule data recordaccording to the frequency of POI use to again set an advertisementschedule. For example, when the frequency of POI use for a specificcategory is high, the advertisement providing server 110 increasespriority for advertisement of the specific category, but when thefrequency of POI use for a specific category is low, the advertisementproviding server 110 decreases priority for advertisement of thespecific category. Subsequently, the advertisement providing server 110realigns advertisement schedule data records. The advertisement displaydevice 100 first displays an advertisement having high priority,repeatedly displays the advertisement several times, or controls adisplay period for advertisements to be faster, according to therescheduled advertisement schedule.

FIG. 10 is a flowchart illustrating an advertisement providing method inthe advertisement display device 100, according to another exemplaryembodiment.

Referring to FIG. 10, the advertisement display device 100 receivesdestination information from at least one user terminal (for example,mobile devices) near to the advertisement display device 100 inoperation 1000. The advertisement display device 100 determines one of aplurality of mobile devices that have sent the destination informationas an advertisement target in operation 1002, and provides anadvertisement corresponding to the destination of the determined mobiledevice in operation 1004.

FIG. 11 is a flowchart illustrating an advertisement providing method inthe advertisement display device 100, according to another exemplaryembodiment.

Referring to FIG. 11, the advertisement display device 100 waits fornetwork access of a user terminal in operation 1100, and then when theuser terminal requests network access in operation 1102 and thedestination information, position information and direction informationof the user terminal are received in operation 1104, the advertisementdisplay device 100 changes an advertisement schedule on the basis of thereceived information. When another information or service request isreceived from the user terminal, the advertisement display device 100provides corresponding service in operation 1106. The advertisementdisplay device 100 calculates a difference value between the screendirection thereof and the direction of the user terminal in operation1108. When the absolute value of the calculated difference valueapproaches about 180 degrees in operation 1110, i.e., when anadvertisement displayed by the advertisement display device 100 has goodvisibility, the advertisement display device 100 determines acorresponding user terminal as an advertisement target, and reschedulesan advertisement on the basis of the destination of the advertisementtarget and a current time so as to provide the optimal advertisement toa corresponding user in operation 1114. For example, when thedestination of a user that is approaching a position across theadvertisement display device 100 is a restaurant and a current time islunch time, the advertisement display device 100 provides couponinformation regarding the destination or a restaurant similar to thedestination, or an advertisement on a dessert providing store. When auser terminal having good visibility does not exist as a determinedresult in operation 1110, the advertisement display device 100 maintainsthe existing advertisement schedule in operation 1112.

FIG. 12 is a flowchart illustrating an advertisement providing methodusing a mobile device, according to another exemplary embodiment.

Referring to FIG. 12, when a peripheral advertisement display device issensed in operation 1202 while a mobile device is providing indoor routeguidance to a user in operation 1200, the current position and movingdirection of the mobile device are measured in operation 1204. Thecurrent position may be periodically measured while the indoor routeguidance is being provided. Information on destination, the currentposition and the moving direction is sent to the advertisement displaydevice 100 in operation 1206.

FIG. 13 illustrates advertisement scheduling based on a screen directionof an LFD 1300 and moving directions of user terminals 1301 to 1303. TheLFD 1300 may include an orientation sensor such as a geomagnetic sensor,and the orientation sensor may automatically sense the screen directionof the LFD 1300. Alternatively, a manager may directly set the screendirection of the LFD 1300 when installing the LFD 1300.

When the three user terminals 1301 to 1303 access the LFD 1300 and sendinformation on destination, current position and moving directionthereof to the LFD 1300, the LFD 1300 determines the user terminal 31303, which may best see a screen thereof, as an advertisement targetbased on the moving directions of the user terminals 1301 to 1303. TheLFD 1300 reschedules an advertisement on the basis of destination and/ora current time that are/is sent by the user terminal 3 1303.

When the user terminal 3 1303 does not exist and only the user terminals1 and 2 1301 and 1302 having the same difference value between thescreen direction of the LFD 1300 and the respective moving directions ofthe user terminals 1 and 2 are approaching the LFD 1300, the LFD 1300determines the nearest user terminal of the user terminals 1 and 2 1301and 1302 as an advertisement target based on the current positions ofthe user terminals 1 and 2 1301 and 1302, and thereafter reschedules anadvertisement on the basis of the destination of the advertisementtarget and/or a current time.

Accordingly, the present embodiment does not provide a unilateraladvertisement in accordance with a predetermined advertisement schedulebut performs scheduling in an order of priority that advertisementsattract user interest, and thus, can efficiently provide advertisementson the basis of indoor POI information using the 3D indoor space model.

While the present invention has been particularly shown and describedwith reference to exemplary embodiments thereof, it will be understoodby those of ordinary skill in the art that various changes in form anddetails may be made therein without departing from the spirit and scopeof the present invention as defined by the following claims. Theinvention can also be embodied as computer readable codes on acomputer-readable recording medium. The computer-readable recordingmedium is any data storage device that can store data which can bethereafter read by a computer system. Examples of the computer-readablerecording medium include read-only memory (ROM), random-access memory(RAM), CD-ROMs, magnetic tapes, floppy disks, and optical data storagedevices. The computer-readable recording medium can also be distributedover network-coupled computer systems so that the computer readable codeis stored and executed in a distributed fashion.

1. An advertisement providing method in an advertisement display device,the advertisement providing method comprising: acquiring information ona user interaction; acquiring a second advertisement schedule which isgenerated by rescheduling a first advertisement schedule on the basis ofthe information on the user interaction; and providing an advertisementaccording to the second advertisement schedule.
 2. The advertisementproviding method of claim 1, further comprising: providing anadvertisement according to the first advertisement schedule; andchanging a display mode to an indoor space model display mode, whereinthe information on the user interaction is obtained by recording theuser interaction in the indoor space model display mode.
 3. Theadvertisement providing method of claim 2, wherein the acquiring of asecond advertisement schedule comprises: logging the user interaction inthe indoor space model display mode to send logging information to anadvertisement providing server; and receiving the second advertisementschedule from the advertisement providing server.
 4. The advertisementproviding method of claim 3, wherein the information on the userinteraction comprises at least one information on a point of interestwhich is selected by the user until the indoor space model display modeis ended.
 5. A computer-readable storage medium storing instructions,which, when executed by a processing system, causes the processingsystem to perform an advertisement providing method in an advertisementdisplay device, the method comprising: acquiring information on a userinteraction; acquiring a second advertisement schedule which isgenerated by rescheduling a first advertisement schedule on the basis ofthe information on the user interaction; and providing an advertisementaccording to the second advertisement schedule.
 6. An advertisementproviding method in an advertisement providing server, the advertisementproviding method comprising: receiving logging information on a userinteraction from an advertisement display device; generating a secondadvertisement schedule by rescheduling a first advertisement schedule onthe basis of the information on the user interaction; and sending thesecond advertisement schedule to the advertisement display device. 7.The advertisement providing method of claim 6, further comprisingsending indoor space model data when the advertisement display devicerequests data for displaying an indoor space model, wherein theinformation on the user interaction comprises at least one informationregarding a point of interest (POI) which is selected by the user in anindoor space model display mode using the indoor space model data. 8.The advertisement providing method of claim 7, wherein the generating ofa second advertisement schedule comprises: analyzing the logginginformation to calculate a frequency of POI use; and realigning an orderof providing advertisements which are comprised in the firstadvertisement schedule, according to the frequency of POI use.
 9. Theadvertisement providing method of claim 7, wherein the generating of asecond advertisement schedule comprises: analyzing the logginginformation to calculate a frequency of POI use; and changing prioritiesof advertisements which are comprised in the first advertisementschedule, according to the frequency of POI use.
 10. A computer-readablestorage medium storing instructions, which, when executed by aprocessing system, cause the processing system to perform anadvertisement providing method in an advertisement providing server, themethod comprising: receiving logging information on a user interactionfrom an advertisement display device; generating a second advertisementschedule by rescheduling a first advertisement schedule on the basis ofthe information on the user interaction; and sending the secondadvertisement schedule to the advertisement display device.
 11. Anadvertisement providing method in an advertisement display device, theadvertisement providing method comprising: receiving destinationinformation from at least one mobile device; determining one of the atleast one mobile device as an advertisement target; and providing anadvertisement corresponding to a destination of the advertisementtarget.
 12. The advertisement providing method of claim 11, furthercomprising receiving at least one of position information and movingdirection information from the at least one mobile device, wherein thedetermining of an advertisement target comprises analyzing visibilityfor an advertisement display on the basis of the received positioninformation and moving direction information, and determining theadvertisement target based on the analyzed visibility.
 13. Theadvertisement providing method of claim 11, wherein the providing of anadvertisement comprises determining an advertisement to be providedaccording to a destination category of the advertisement target.
 14. Theadvertisement providing method of claim 13, wherein the determining ofan advertisement to be provided comprises determining the advertisementfor providing in further consideration of a current time.
 15. Acomputer-readable storage medium storing instructions, which, whenexecuted by a processing system, causes the processing system to performan advertisement providing method in an advertisement display device,the method comprising: receiving destination information from at leastone mobile device; determining one of the at least one mobile device asan advertisement target; and providing an advertisement corresponding toa destination of the advertisement target.
 16. An advertisementproviding method using a mobile device, the advertisement providingmethod comprising: sensing a peripheral advertisement display device;measuring a current position and moving direction of the mobile device;and sending destination information and information of the measuredcurrent position and moving direction to the advertisement displaydevice.
 17. The advertisement providing method of claim 16, furthercomprising performing route guidance to the destination.
 18. Theadvertisement providing method of claim 16, wherein the information sentto advertisement display device is used in advertisement scheduling ofthe advertisement display device.
 19. A computer-readable storage mediumstoring instructions, which, when executed by a processing system,causes the processing system to perform an advertisement providingmethod using a mobile device, the method comprising: sensing aperipheral advertisement display device; measuring a current positionand moving direction of the mobile device; and sending destinationinformation and information of the measured current position and movingdirection to the advertisement display device.